Katherine Heigl Wears Prada
How do movie trailers attempt to coerce you into watching the film? There are several ways. The preview can be mysterious, making you wonder enough to go see it. The trailer can be totally awesome and cool, leading you to believe that the film will follow suit. Other sneak peeks make you laugh, convincing you that you’ll surely have a good time watching the finished movie.
Well, in case you’re wondering what this has to do with Katherine Heigl and movie trailers, I’ll tell you. Some trailers try to reel you in by showcasing the film collaborators’ resumes. Examples:
Go see Academy Award winners Matt Damon and Jeff Bridges in True Grit!
(This movie is practically overflowing with talent! I’m there.)
(Well, I don’t know, it actually looks interesting.)
Go see Hereafter by Academy Award winning director Clint Eastwood!
(It was good, by the way. We saw it last weekend.)
It’s a little hard to read, but the promo spilled across Heigl’s dress on the 27 Dresses DVD cover (pictured above) reads “From the screen writer of ‘Devil Wears Prada.’” All I could think was: …Really? The screen writer? First of all, I bet only half of the American public even knows what a screen writer is. Second, that’s the best they could come up with? How many wives and girlfriends do you think turned to their significant others when they saw this preview and giddily whispered, “Oh, I loved the screen play in The Devil Wears Prada! We just have to go see 27 Dresses!” My guess? None. The marketers for this movie were really fishing for credentials on this one. Someone fire them before we have to watch 27 Dresses 2, brought to you by the Key Grip Assistant from Must Love Dogs!