I was driving down the highway the other day and I saw this:
You can’t really tell by this picture, but do you know how that sign flies through the air? A plane. Yep. People still occasionally advertise using a banner flown around behind a biplane. And if you ask me, it’s absolutely ridiculous.
The first thing I thought was, “What? Is someone proposing or something?” (It’s not like you can tell right away. Those banners are extremely difficult to read.) Slowly, the plane circled around to an angle where I could read it. Remember, I’m driving on the highway.
While the plane was going around, my mind shifted from what the sign read to why on Earth we still use these advertisements. I mean, come on. A flying banner? Really? I think we’ve graduated from the 1940’s.
Before I could substantially ponder the out-dated-ness of the ad, it came into view. It read, “Drive Savely. State Farm.”
…Nice one, State Farm. I’m not talking about the clever twist on the word “savely,” either. I’m pretty sure I took my eyes off of the road about 10 times just to try to squint out what the banner said. A little ironic, don’t you think? I wonder if anyone got into an accident trying to read that sign.
I’ve never really thought highly of State Farm’s advertising/marketing strategy. Airplane banners aren’t helping their case.