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Thursday, October 7, 2010

Coors' Blue Mountains


Coors’ Blue Mountains

One of my biggest pet peeves is when companies “dumb down” their products for the general public.  It’s insulting.  And it definitely doesn’t make me want to buy their products.  The example that has been on my mind for a while is the Cold-Activated bottles and cans from Coors. 













Let me just ask this question.  Before cold-activated bottles hit the shelves, how did you know when your Coors was cold?  You picked it up, right?  If it was cold to the touch, then it was cold.  Duh.  It’s pretty basic.  (If you don’t drink Coors, imagine any bottled beverage instead.  Like root beer.) 

Aren’t we all fairly experienced in beverage cooling matters, anyway?  I’m sure you know several ways to cool down a bottle of something and even further, you know about how long each method takes.  It’s like the honchos at Coors think a bunch of Neanterthals are running around, drinking their beer:

“Me like beer.  Blue beer cold.  Me drink Coors.  Ug like Coors.”

All I have to say is: come on, Coors.  We’re not that stupid.  (At lease, not all of us.)

9 comments:

Bi said...

Oh, I thought that Coors was only cold because it told me it was. Huh. :)

Totally agree!! Sadly, I am sure that somewhere in the world there is someone who is eternally grateful for that little piece of technology on their bottle. Sad!

Melanie's Randomness said...

Too True. I never thought it that way as Dumbing Down their product. That's a good way to look at it! What is this world coming to!!!! =P

Cole Garrett said...

It's kind of like a mood ring/bracelet. What's the point? Can't you just ASK someone how their feeling? Or just read them yourself?

Vic said...

sometimes i wonder how big companies became so popular...most the shit is just dumb.

FALEN AKA THUNDERCAT832 said...

lmfao I WAS THINKING THE SAME DAMN THING! My bf bought a case of that stupid shizz-nit!!! I had the WTF look the whole time..untill I got my buzz ;)

Riley Carson said...

Wow, I've been wondering about that for quite some time! Ha!

Cole Garrett said...

You know what's worse than the fact that they came up with this idea? The fact that it's wildly successful, which means the general public really is as gullible as Coors had hoped.

AmberLaShell said...

I'm not a beer drinker, but it seems to me that the they are trying to make american even more lazy.. now you don't even have to touch it to know! lol good blog...

check out my blog @ amberlashell.com

theTsaritsa said...

Yeah, that feature is pretty silly. I thought you might rant about the pizza commercial where the dude says "People don't like math, they like pizza!"

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