I don't really have strong feelings either way about Burger King. I wouldn't go out of my way for it, but if I was hungry while on a road trip and the only restaurant on the exit sign were Burger King, I'd go. Their advertisements are kind of cheesy which subtracted a few brownie points. Then, I saw this sign and they gained some back:
It's both subtle and clever by poking fun at their own slogan and by appearing on a sign which shouldn't be necessary in the first place (because doors aren't all that difficult to figure out). Now, when you see someone try to push the door, you can't help but think they're just trying to "Have It Their Way."