I mentioned in a comment the other day that I'm an avid reader. Case in point, I've been reading this:
I really enjoy books about any kind of history. It could be American history, European history, or even, as in this case, the history of a particular company. I also like books about business and business concepts. I originally thought that The Coke Machine would fall into the latter category. In fact, it's both (and I wish it weren't).
The Coke Machine is unfortunately a little biased. If you can't make out the sub-heading in the picture, it reads, "The dirty truth behind the world's favorite soft drink." (Not to be confused with "the erotic truth" behind coke. That's . . . um . . . a story for another day.) As I mentioned on Monday, opinions are fun, but not at the expense of historical fact. The problem is: Michael Blanding subtly bashes coke starting with world war one, which is not too long after the beginning.
Now I have a fairly capitalist mindset, and I have to say, if Coke wants to sell cokes in schools, so be it. If coke wants to pitch Dasani as "enhanced, pure water," then more power to them (no matter how oxymoronic it
I don't want to get too far off point, so . . . Would I recommend this book? Well, if you can keep an open mind, yes. If you're a die-hard coke fanatic who thinks they can do no wrong, then you'd be better off skipping it, because yes, coca-cola used to contain cocaine. Isn't that what you really wanted to know anyway? :)