Monday 8/9

Yogurt

Yogurt is good for you.  At the very least, it’s hard to argue against it.  Yogurt delivers protein, calcium, riboflavin, and B 12.  It’s probiotic, so . . . you know . . . it helps you go.  And depending on who you talk to, it’s tasty.  (Personally, frozen yogurt is the only tasty form to me . . . cookies and cream flavored.)  You can substitute yogurt in recipes which call for mayonnaise or sour cream.  So it’s versatile.  To top it off, it’s beneficial to your wallet as well.  Yogurt is inexpensive for such a “superfood.” 

Well the folks (or volks, I guess) at Henkel, the German company that owns Dial soap, decided Yogurt might be good for yet something else.  Your skin.  More specifically, your outer-skin: your epidermis, if you wanna get technical.  Yup, you can buy hand soaps and body washes which contain yogurt.  See? 

My first benign question was, “can you eat it?”  Then, “well, do I keep it in the fridge until I shower?”  The answer is “No” . . . and “No.”  So what’s the point?  It turns out that the same proteins and vitamins found in yogurt that are good for the inside of your body might be good for the outside, as well.

The concept is fundamentally sound, but it doesn’t translate well into marketer’s hands.  They do this with a lot of foods.  Scientist will find a good reason to put apricot in your face wash and marketer’s think that’s reason enough for you to buy it.  “I like to eat apricots.  Maybe I’ll try it on my pores!”  Many soaps are “infused” and pumped full of “extracts” to make them sound appealing.  Honey and vanilla are common culprits.  Don’t forget coconut.  It’s like if cleaning products smell like something we’d eat, then we’ll buy it.  (That’s what candles are for.)

I’m surprised we don’t  double fudge mint brownie hand soap or wedding cake scented body wash.  I’d eat it . . . I mean, wash with it.