Coors is an interesting case because the product failure below almost makes sense. Back in the late 80's, Coors decided to start selling bottled water:
Pretty clever, right? Coors is made from Rocky Mountain spring water, right? Surely, if it's good enough to make beer out of, it's good enough to drink straight! I'll be honest, I would've tried it once.
Here's the rub, though. There's no alcohol. When your loyal customer base consists entirely of consumers who consume alcohol, you're really setting yourself up for disappointment with bottled water. Coors bottled water is missing the key ingredient they build their brand on: booze!
This would be like Budwiser selling frog legs . . .
or Fat Tire selling bicycles . . .
or Shiner selling pet goats . . .
It's hard to put your finger on what's wrong with Coors water. It just failed miserably. It begs the same question as the last few posts: how did this one slip through the cracks?
This one was over 20 years ago, but it's still worth a good laugh.