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Monday, May 16, 2011

Water Fail

Blogger was down last Thrusday afternoon and Friday most of the day . . . soooooo . . . no post last Friday.  Bummer, I know!  I'm going to continue on this week with a few more examples of product failures that you may or may not remember.

Coors is an interesting case because the product failure below almost makes sense.  Back in the late 80's, Coors decided to start selling bottled water:

Pretty clever, right?  Coors is made from Rocky Mountain spring water, right?  Surely, if it's good enough to make beer out of, it's good enough to drink straight!  I'll be honest, I would've tried it once.  

Here's the rub, though.  There's no alcohol.  When your loyal customer base consists entirely of consumers who consume alcohol, you're really setting yourself up for disappointment with bottled water.  Coors bottled water is missing the key ingredient they build their brand on: booze!  

This would be like Budwiser selling frog legs . . . 
or Fat Tire selling bicycles . . .
or Shiner selling pet goats . . .

It's hard to put your finger on what's wrong with Coors water.  It just failed miserably.  It begs the same question as the last few posts: how did this one slip through the cracks?

This one was over 20 years ago, but it's still worth a good laugh.


Harry said...

Yeah, that is really stupid.

Still didn't stop Nestle from selling bottled water.

Harry Lewis

Nas said...

I agree with what Harry said, there are many companies that went away from what they were known for, and tried making bottled water. Didn't really work

Karate Los Angeles said...

I'm very glad that I am a product of the 80's and therefore too young to know about this travesty. I want to know what these companies' marketing teams are thinking of when they think such products are a good idea. If you're in the alcohol industry, why on Earth would you think water would be a good idea?

Cole Garrett said...

@ Harry Oh yeah . . . Nestle. You can still buy it, too. It's disappointingly un-chocolate.

Cole said...

Coors water? Decidedly un-hop-y and bland, I'm sure.

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