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Wednesday, May 11, 2011

Toothpaste Fail

Here's another brand failure that many people missed.  Take a look at this picture:


Mmmmm... Delicious looking stir fry!  Broccoli . . . snow peas . . . yellow peppers, red peppers . . .water chestnuts (one of my personal faves!)  It's kind of starting to make me hungry.  But wait.  There's more to the picture (there's always more . . .)

Let's see if I can use a story to describe why this tasty-looking entree failed so miserably:

You're walking down the aisle one day in the freezer section at the store and you're looking for supper, thinking out loud:

"Hum dee dum . . . la la la . . . let's see.  What looks good?

 . . . Stover's meat loaf?  Maybe . . .

 . . . Banquet Chicken Pot Pie?  Not today . . .

. . . Marie Calender's Mac 'n' Cheese?  Um . . ."

And then you stop, turn your head, and scrunch your eyebrows:

"What the . . . Colgate Stir Fry?!"

If that sounds remotely close to your reaction to the prospect of Colgate frozen dinners, then join the club.  This product was yanked from the shelves after only weeks of baffled shoppers got a look at it.  No one could get past the "Colgate."  

Blind taste tests of this dish probably went fabulously.  The problem is, the researchers didn't tell the testers they were eating Colgate food. . . . Colgate food.  Even if it is great, the name kills it.  Apparently, Colgate ran out of things to sell on the dental hygiene aisle.  I'm all for branching out into new categories, but not that far out.

7 comments:

Denise said...

I had that same reaction! First picture made my mouth water, I started to get hungry...but after I saw the big red and white Colgate label on the second picture, my taste buds got a huge hit of mint toothpaste mixed in with the food and everything went all wrong in my head. :(

Misha said...

Hahaha what? They want people to dirty their teeth so that they can brush them... with Colgate... yeah I think it's weird. What were they thinking?

AmberLaShell said...

It probably would have worked if they had used a different name for the food. Either way, it's wierd.

AmberLaShell Rants

theTsaritsa said...

Is it the same company? That is too weird. They need better people on their marketing team!

Title Loans said...

I did not see that one coming! If you're going to branch out of your regular products, why not make a sub-company name that's still under Colgate? I mean, word association plays a big difference. The marketing team got that one wrong...
Ava

Cole said...

As soon as I saw the Colgate logo, I had a strange desire to go brush my teeth...

Cole Garrett said...

Thanks for your comments, everyone! And Cole, I think it worked on you!

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