I actually find this very fascinating. Deodorant that can last for up to 48 hours! I'm impressed at how far we've come as a civilization with our personal hygiene products, I really am.
HOWEVER.........
Who needs 48 hours of protection?! What schmucks out there aren't trying to get in the shower at least once a day? I could maybe buy the argument that once in a blue moon you end up staying at home and inside all day and never get the motivation to take a shower. Or perhaps you're sick as a dog, and the only reason you even make it into the bathroom is to, well, you don't make a mess in your bed. Or maybe you're on Survivor... But for the most part, I'm pretty sure we're all showering pretty much every day. The economy's not that bad!