Toothpaste Fail

Here's another brand failure that many people missed.  Take a look at this picture:

Mmmmm... Delicious looking stir fry!  Broccoli . . . snow peas . . . yellow peppers, red peppers . . .water chestnuts (one of my personal faves!)  It's kind of starting to make me hungry.  But wait.  There's more to the picture (there's always more . . .)

Let's see if I can use a story to describe why this tasty-looking entree failed so miserably:

You're walking down the aisle one day in the freezer section at the store and you're looking for supper, thinking out loud:

"Hum dee dum . . . la la la . . . let's see.  What looks good?

 . . . Stover's meat loaf?  Maybe . . .

 . . . Banquet Chicken Pot Pie?  Not today . . .

. . . Marie Calender's Mac 'n' Cheese?  Um . . ."

And then you stop, turn your head, and scrunch your eyebrows:

"What the . . . Colgate Stir Fry?!"

If that sounds remotely close to your reaction to the prospect of Colgate frozen dinners, then join the club.  This product was yanked from the shelves after only weeks of baffled shoppers got a look at it.  No one could get past the "Colgate."  

Blind taste tests of this dish probably went fabulously.  The problem is, the researchers didn't tell the testers they were eating Colgate food. . . . Colgate food.  Even if it is great, the name kills it.  Apparently, Colgate ran out of things to sell on the dental hygiene aisle.  I'm all for branching out into new categories, but not that far out.